Are You Making Meatball Sundaes? Jason Moore

Seth Godin's latest book, Meatball Sundae, is another quick read that will make your brain churn at warp speed during and after reading.

You can find plenty of "reviews" on the book, so I'll spare you mine.  BUT don't stop reading, yet! :)

This book has really caused a riff in my brain because we, as bigWebApps, do a few of the things so correctly by nature that it makes me feel great!  On the other hand, we do some of the items so poorly that I get minor pangs of discouragement.

The thing that we do most correctly, fortunately, is what lies at the base of doing everything else properly.  This "thing" is the understanding that your client is not just your client anymore.  Your client  now serves as your co-worker, employer, partner, reseller...basically any role with substantial power and influence for your company.

The fortunate thing about what we do poorly is that it is most likely the easiest to correct.  Make no mistake, it is not SELF-correctable.  If we do not put full focus on making the proper changes, we will not reach our desired goals.

I can feel the tide a-turning, though.  And I like the direction that the breeze is starting to blow.