Passionate Loyalty
Jason Moore
John Moore and Paul Williams are having a great (and VERY detailed) discussion about what Starbucks can do to solve their current identity problems. This was spawned by Starbucks CEO Howard schultz's internal email.
Everyone should consider the amount of effort it took on Starbucks part to create this much passion. Do you provide a passion-worthy experience? Better yet, what did you do yesterday and what are you planning today to create such an experience?
How about, in the year 2007, stop charging $8.00 per day for internet?